"ISE 2018 has been the global window that has given us image and visibility", Santiago Verdú, CEO of Charmex


This was the first time that the wholesaler attends the fair held at the Amsterdam RAI with its own stand and has done so with the aim of taking its strategy of international expansion to Europe. Its CEO, Santiago Verdú, explains in this video what is the present and future strategy of the company.

Published in: Digital AV Magazine

Charmex's international expansion strategy began, in a first phase, in Latin America where they are already consolidated in countries such as Colombia, Peru and all of Central America, and now they have taken a second step to develop it in Europe.

ISE 2018 has meant for the wholesaler, as Santiago Verdú, CEO of Charmex International, explains, "the first global window to give us image, exposure and visibility. It has allowed us Spanish, Portuguese and international clients to know us. With our presence in Amsterdam we have made the leap and advanced towards a greater projection. Our goal is to become a global company within the international solutions we are developing. "

At European level, the main markets in which they are already working are, of course, Spain, then Portugal and later Germany, France and Eastern countries such as Croatia, Serbia and Montenegro. On the African continent they already have clients in Morocco.

Regarding your activity, your business is focusing on the corporate environment, on everything that is presentation, and educational solutions. "And once we have consolidated these two markets we will approach others focused on communications and professional audiovisual".