Barcelona, January 16, 2018.- Charmex
will be present for the first time as an exhibitor at ISE 2018 in Amsterdam ( stand 14-K130
), the European trade fair for excellence in the audiovisual systems integration sector, with the dual objective of serving its national customers and expanding its operations to the European market.
The participation of Charmex in ISE, which will be held from February 6 to 9, is another step in the company's international expansion strategy that began in 2014 with the opening in Colombia of its first office in Latin America and continued the year passed with his debut at the InfoComm fair in Las Vegas and the subsequent inauguration of a showroom in Lisbon.
"After our first phase of consolidation in Latin America, the objective now in Europe is to open new business opportunities in this market, moving our wholesale model that adds value to the audiovisual sector," says Santiago Verdú, CEO of Charmex .
He adds: "The idea is to establish contacts with distributors and integrators from other European countries and offer them a range of products, services and integrated solutions aimed at the corporate and educational sectors to help them develop in their markets. And in Europe there are very few companies of the size of Charmex with the ability to offer the channel a range of product and service so great, and also can integrate them. "