Charmex names Carolina Triana new sales manager in Latin America


Also published in ISP Audio and HR Press

Charmex Latinoamérica SAS, a reference B2B provider of the audiovisual sector, is pleased to announce that it has added Carolina Triana Bermúdez as sales manager for the company at its headquarters in Bogotá, Colombia. In her new position, Carolina will report to Iñigo González, responsible for development in Latin America of Charmex, and to Constanza Gaitán, manager of Charmex in Colombia.

"We are delighted with the addition of Carolina to our branch in Latin America," says Iñigo González. "His extensive knowledge of the Latin American market and his 12 years of experience in the technology sector working with manufacturers and distribution channels make it the ideal candidate to enhance the commercial area of ​​our company and give greater visibility to Charmex in the region" , he adds.

Carolina takes over Charmex after a year with Viewsonic, where she was Territory Manager in Colombia. Previously, he worked at Nexsys Latin America as Manager of the Solutions, Security and Availability units, and APC Product. He also held various positions in Makro Computo and MPS wholesalers. Carolina studied Marketing at the EAN University with a specialization in Commercial Management and Business Administration at the New Granada Military University.

"I'm very happy to be part of a globally renowned company with as much experience as Charmex," says Carolina. "I come to contribute my experience in the area of ​​marketing, brand positioning and distribution channel development, which I am sure will contribute to build solid and long-term relationships with each of our business partners in Colombia and Latin America," he adds.

The boost that Charmex is giving to Latin America is also reflected in its growing participation in different events in the region. The company recently held an open day for its distribution channel in Bogotá (and plans to make another similar one in September in Medellín), to show the latest news from its brands Wepresent (collaboration systems), Clevertouch (interactive monitors) , Vivitek (projectors and connectivity solutions), Evoko (reservation of rooms) and Vestel (monitors for digital signage, meeting rooms and videowalls). With this latest brand, Charmex recently signed a distribution agreement for Portugal, Spain and Latin America.
Charmex names Carolina Triana new sales manager in Latin America

Likewise, Charmex will once again exhibit at InfoComm Colombia (October 3 to 5, 2018) where, in addition to its stand (# 451), this year it will have a special participation in the Education Summit that will be held for the first time at the fair, and will also be part of a conference on evolution and audiovisual trends in the educational market.

The company has also recently supported EADA Business School in Bogota in a seminar for Colombian managers on the digital transformation of companies, where Constanza Gaitán made a presentation on digital audiovisual communication.

But in addition, Charmex is still committed to expanding its reach throughout Latin America with the aim of supplying products and services to any point in the region, always with the aim of carrying out a work of wholesaler that provides added value to the audiovisual sector. In fact, this year, he has participated in various operations in Chile, Peru, Ecuador and Guatemala.

Charmex facilities in Bogota have more than 300 square meters and include a showroom and its own distribution warehouse that provides a faster and more efficient service to its distributor network in Colombia and Latin America