"Charmex continues to advance to provide the value that differentiates us from the competition", Santiago Verdú


The CEO of Charmex Internacional not only highlights the success achieved in the recent celebration of ISE 2019, but the consolidation and commitment of this wholesaler with the channel as a priority value, which has given way to an ambitious and defined international expansion strategy.

If the recent 2019 edition of ISE has been rated as the largest and most successful in its history, the participation of the Spanish wholesaler Charmex has wanted to be up to the task "to also develop the best edition for the company," says Santiago Verdú, CEO of Charmex Internacional, in the video interview attached.

A staging with two exhibition spaces: one for customers of the Iberian market and another for the international environment, which was accompanied by a large deployment of media and a large team of professionals willing to give the best service and attention to their customers and brands represented.

Specifically, pavilion 15 of the RAI Amsterdam hosted the stand for Iberian customers "with whom we have a consolidated relationship for years and friendship. Our objective in this sense is to continue improving even more the support, support and work in the projects that we develop jointly ", explains Verdú.

Proof of this is the positive balance made by this director in this regard: "the year 2018 was excellent, with many projects and operations, and we want to continue forging relationships because the channel is the most important for Charmex, and every day shows us with its support, dedication and consultations the work done during these years, "while emphasizing the support of Portuguese customers," country in which we have been able to develop an excellent business and where we have a showroom in Lisbon ".

After the consolidation of the Latin American market through Charmex Latin America, based in Colombia, "now we have to advance in the European market, where we are reaching new agreements with the Middle East and in Asia to bring a new range of products that respond to the needs of our present and future European customers. "

This strategy of international expansion has been demonstrated with another exhibition space during the event, in Hall 14, where a specialized team of Charmex International showed its Traulux brand with a complete range of products and solutions.

Parallel to this development, Verdú emphasizes that "Charmex's focus remains the same: the channel, the support, the attention and the relationship we have with customers," along with "the adaptation of the company to the entire digitization process and more and more specific projects, because customers have increasingly clear what they want and demand greater added value from manufacturers and wholesalers. That is why we have to continue advancing and improving our knowledge in order to be able to contribute that value that differentiates us from the competition and customers value that way ".