- "Charmex continues to advance to provide the value that differentiates us from the competition", Santiago Verdú
A staging with two exhibition spaces: one for customers of the Iberian market and another for the international environment, which was accompanied by a large deployment of media and a large team of professionals willing to give the best service and attention to their customers and brands represented.
Specifically, pavilion 15 of the RAI Amsterdam hosted the stand for Iberian customers "with whom we have a consolidated relationship for years and friendship. Our objective in this sense is to continue improving even more the support, support and work in the projects that we develop jointly ", explains Verdú.
After the consolidation of the Latin American market through Charmex Latin America, based in Colombia, "now we have to advance in the European market, where we are reaching new agreements with the Middle East and in Asia to bring a new range of products that respond to the needs of our present and future European customers. "
This strategy of international expansion has been demonstrated with another exhibition space during the event, in Hall 14, where a specialized team of Charmex International showed its Traulux brand with a complete range of products and solutions.
Parallel to this development, Verdú emphasizes that "Charmex's focus remains the same: the channel, the support, the attention and the relationship we have with customers," along with "the adaptation of the company to the entire digitization process and more and more specific projects, because customers have increasingly clear what they want and demand greater added value from manufacturers and wholesalers. That is why we have to continue advancing and improving our knowledge in order to be able to contribute that value that differentiates us from the competition and customers value that way ".